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    Audiences, Audiences Everywhere But None Like Here

    February 6, 2018 - As the leading mobile marketer, Hotmob understands that putting media budget to good use would..

    How Social Media Influence Consumer Purchase Decisions?

    February 24, 2017 - Social media has gained so much traction when it comes to consumer buying decision, particularly…

    Understanding Brand-Safety in Programmatic Advertising

    April 27, 2017 - Brand safety is a recurring issue in programmatic advertising and a huge concern in the…

    What You Need To Know About Ad Fraud in Programmatic

    May 30, 2017 - What is Ad Fraud? Ad fraud occurs when the ads are not seen or when…

    How to Measure Native Advertising Effectiveness? The Metrics That Matter

    March 9, 2017 - Native advertising has nurtured a new relationship between publisher and advertiser, in which the publisher wants the advertiser…

    Everything You Need To Know About A PMP

    April 3, 2017 - Buying and selling advertising in the programmatic space is not limited to an open auction.…

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