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    How to Measure Native Advertising Effectiveness? The Metrics That Matter

    March 9, 2017 - Native advertising has nurtured a new relationship between publisher and advertiser, in which the publisher wants the advertiser…

    Where Has the Revenue Gone?

    February 5, 2018 - As a publisher and ad network, Hotmob is at the forefront of the mobile publishing…

    Everything You Need To Know About A PMP

    April 3, 2017 - Buying and selling advertising in the programmatic space is not limited to an open auction.…

    Automobile Mobile Advertising Insights Report Q4 2016

    Showcase: Travel

    Premium Online Travel Agency requested to reach frequent Hong Kong travellers to Southeast Asia (S.E.A) secondly to drive…

    Showcase: High End Fashion

    The fashion retailer launched a summer wear marketing campaign to drive more sales from existing customers while acquiring new…

    Showcase: Finance & Banking

    A listed Hong Kong commercial bank launched a credit card marketing campaign to frequent online shoppers.

    6 Proven Ways To Deliver A Better Customer Experience (Part 2)

    According to a recent research by Harvard Business Review Analytic Services, 50% of surveyed business leaders considered that improving customer......

    6 Proven Ways To Deliver A Better Customer Experience (Part 1)

    According to a recent research by Harvard Business Review Analytic Services, 50% of surveyed business leaders considered that improving customer......

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