Spotlight on Personas
September 13, 2021
Spotlight on Personas - “Going with Hot Trends”
There are many hot topics and marketers are quick to jump on these when they can. We provide insight with data collected from benchmark groups and identified audiences, Hotmob uses A.I. to sketch many personas and analyze the audiences. There’s no need to guess anymore, read more on our series to unlock Hong Kong Data Driven Audiences linked to the hottest topics in town.
Hot Topics in July - August 2021
1. Mirror Fans
Step 1: Collect identified audience data - Mirror Fans
Step 2: Compare benchmark groups and identified audience
Step 3: Sketch Personas
Hotmob found that there are256,000+people in Hong Kong who have common interests with Mirror Fans.
Step 4: Insights - Top interests of Mirror Fans
2. Olympics Lovers
Many brands focus on athletes or sports themes in their marketing campaigns for Olympics Lovers. Without the personas we created, you might not notice what Olympics Lovers are truly interested in.
Step 1: Collect identified audience & compare with benchmark groups
Persons who pay more attention to and consume more Olympic Games related articles than the average Hong Konger.
Step 2: Sketch Personas
Hotmob found that there are 2,700,000+ people in Hong Kong who have common interests with Olympics Lovers.
Step 3: Insights - Top interests of Olympic Lovers
Recommendations for Marketers:
