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Spotlight on Personas

September 13, 2021

Spotlight on Personas - “Going with Hot Trends”

There are many hot topics and marketers are quick to jump on these when they can. We provide insight with data collected from benchmark groups and identified audiences,  Hotmob uses A.I. to sketch many personas and analyze the audiences. There’s no need to guess anymore, read more on our series to unlock Hong Kong Data Driven Audiences linked to the hottest topics in town.

Hot Topics in July - August 2021
1. Mirror Fans

Step 1: Collect identified audience data - Mirror Fans

Step 2: Compare benchmark groups and identified audience 

Step 3: Sketch Personas

Hotmob found that there are256,000+people in Hong Kong who have common interests with Mirror Fans.

Step 4: Insights - Top interests of Mirror Fans

2. Olympics Lovers

Many brands focus on athletes or sports themes in their marketing campaigns for Olympics Lovers. Without the personas we created, you might not notice what Olympics Lovers are truly interested in.

Step 1: Collect identified audience & compare with benchmark groups

Persons who pay more attention to and consume more Olympic Games related articles than the average Hong Konger.

Step 2: Sketch Personas

Hotmob found that there are 2,700,000+ people in Hong Kong who have common interests with Olympics Lovers.

Step 3: Insights - Top interests of Olympic Lovers

Recommendations for Marketers:

Contact us for custom audience creation!