High End Fashion
A Hong Kong multi-brand fashion retailer
The fashion retailer launched a summer wear marketing campaign to drive more sales from existing customers while acquiring new customers.
• Identify high-spending customers from its customer base
• Find more prospects that are alike to these high-spending customers
Key audience attributes were identified by analysis of website visitors to summer wear content, this audience was overlaid with proprietary offline spending power index to focus on high spending power vistors.
Subsequently AI audience amplification was used to grow this key base group into a new prospect audience segment to market to.
Through retargeting existing customers the campaign generated a click through rate of 4.2%. Client also found a 135%increase in its customer base and acquired new leads.