Finance & Banking
A Hong Kong commercial bank
A listed Hong Kong commercial bank launched a credit card marketing campaign to frequent online shoppers.
• Requested a campaign to reach frequent online shoppers and showcase their credit card offering
• Reach the banks ‘own’ customer base and incentivise and increase online purchase usage
A current customer audience base was created by matching open exchange location data to a public list of the banks branches.
Secondly, to create an audience base of frequent online shoppers and credit card users by identifying visitors to popular Hong Kong e-commerce sites. By overlaying these two audience segments produced the actionable audiences that met the campaign requirements.
An audience base of 460,000 is created and the credit card campaign generated a click through rate of 4.37% running under Hotmob First View Interstitial Video Network, a lift of 350% comparing to without custom audience targeting.