HONG KONG, May 11, 2016 – Hotmob will be the first mobile advertising network in Hong Kong to launch a ‘Guaranteed Clicks On Mobile’ initiative. A new form of optimized mobile advertising buying that guarantees advertisers the delivery of desired mobile click performance.
Guaranteed Clicks is largely powered by Hotmob’s DARTS proprietary retargeting solution and is operated under a hybrid mobile marketplace of premium and performance advertising. Remarkable results have proven successful execution of DARTS, with a high campaign performance increment of 65% from average click-through rate has been recorded in various campaigns in 2015. The high success rate is driven by Hotmob’s proprietary optimized bidding algorithms and in-depth user predictive analytics to evaluate more than 180 billion data points.
“This would be an unprecedented opportunity in Hong Kong mobile advertising market.” Hotmob CEO, Johnny Wong added, “The performance of mobile advertisements has been evolved by successful click-through in the past. We believe a more result-driven approach like Guaranteed Clicks would help advertisers to achieve desirable results and drive better conversion.”
The recent establishment of a hybrid mobile marketplace is operated under a combination of premium and performance advertising. The integrated mobile advertising solutions would offer more value from each impression as it is powered by a selective and authentic inventory from over 4,000 content providers to reach an extensive target audience.
Please contact us on [email protected] or call +852 3526 0241 for Guaranteed Clicks enquiry.