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- Mobile video consumption has increased nearly 20% in 2017, with mobile viewing on smartphones and tablets increasing by 35% and on fixed devices by just 2%, according to IAB Video Ad Spend Study 2017;
- OOYALA Global Video Index Q2 2017 indicated that various video ad formats are respectively shining, including social media videos, pre-roll videos and rich media videos etc.;
- This year Hotmob’s average video ad viewed rate goes beyond *others more than 5%, and the video ads’ click-through rate surpasses interstitial ads over 30%.
*Statistics credited to Interactive Advertising Bureau 2017 Video Ad Spend Study