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Hotmob Launches ALCANZAR: A Demand Side Platform With Brand-Protection Strategy In Place thumbnail
News
Programmatic

Hotmob Launches ALCANZAR: A Demand Side Platform With Brand-Protection Strategy In Place

April 27, 2017 - Hotmob, the leading mobile marketing company, today announced its...

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Sharing
Programmatic

Understanding Brand-Safety in Programmatic Advertising

April 27, 2017 - Brand safety is a recurring issue in programmatic advertising and a huge concern in the…

What You Need To Know About Ad Fraud in Programmatic thumbnail
Sharing
Programmatic

What You Need To Know About Ad Fraud in Programmatic

May 30, 2017 - What is Ad Fraud? Ad fraud occurs when the ads are not seen or when…

Where Has the Revenue Gone? thumbnail
Insights
Programmatic

Where Has the Revenue Gone?

February 5, 2018 - As a publisher and ad network, Hotmob is at the forefront of the mobile publishing…

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Sharing
Programmatic

Everything You Need To Know About A PMP

April 3, 2017 - Buying and selling advertising in the programmatic space is not limited to an open auction.…