June 26, 2024
AirAsia's Clawestruck Giveaway Event
Amazing deals were up for grabs, an electrifying giveaway event was recently hosted by AirAsia in early June. The mini carnival, aptly named “AirAsia 夾啱你個Vibe — Have a Free Flight,” took place in the bustling Mong Kok district. Good-vibes-only flight attendants were infused into the event with a blast of excitement from games to freebies.
Hotmob, the mastermind behind micro-influencer marketing to ensure the event's soaring success whilst working with creative agency, To Be Honest, who designed and organized the entire affair.
Micro-Influencers Take Center Stage
Hotmob orchestrated a brilliant digital marketing strategy for AirAsia by handpicking a group of inspiring micro-influencers, each with a unique vibe, to participate in the event.
These micro-influencers embarked on a site visit to Mong Kok's trendy commercial complex, T.O.P — short for This is Our Place.
Their mission? To capture the essence of the event and share the promotional details through their Instagram posts and Stories with their followers.
Instagram Takeover: Armed with smartphones and creativity, the micro-influencers flooded their Instagram feeds with vibrant posts and captivating Stories.
From the colorful claw machine setup to the good-vibes-only flight attendants, every moment was documented. Hotmob worked closely with creative agency “To Be Honest” to ensure a seamless execution and maximize impact.
✨ Bustling with Good Vibes
- Mini Carnival: Attendees were treated to a mini carnival experience. Claw machine games, giveaways, and surprises awaited them at every turn. The air crackled with anticipation as participants clawed their way to free flights—truly a “clawesome” opportunity!
- Gifts Galore: Lucky winners received more than just memories. AirAsia gave away free return tickets, making dreams of travel a reality.
Make Your Campaign a Soaraway Success
Don't let business opportunities slip away! Hotmob's micro-influencer marketing strategy has been proven effective with great response rate from the last blog.
Contact our team to explore opportunities and plan for your next marketing campaign at ease.