AI-powered Analytics Feature Comes Into Play Optimizing Campaign for Maximum Impact

Sep 28, 2023

Artificial intelligence (AI) has been at the forefront over the years and is revolutionizing the way we approach marketing analytics. With the rise of AI-powered tools, many digital marketers are leveraging data-driven insights to optimize their campaigns and stay ahead of the competition.

Thinking about how AI is widely applied to marketing-related processes? The latest  Digital Marketing Trends report by Smart Insights states over 47% of the marketers utilize AI to generate content for their ads. A similar report done by Blueshift says that more than 26% of the marketers use AI for campaign optimization.

Gen AI Comes Into Play

Gen AI is a Hotmob customized marketing feature that blends in artificial intelligence and analytics to help marketers discover trends and to gain invaluable insights by entering commands in simple language. By generating informative graphs and visualizing them on dashboards for our clients, Gen AI makes it easy to identify areas for optimization in campaigns for maximum impact.

The following shows a demo of what Gen AI can achieve for you. The user only requires to enter a simple command like “[Company name] trend line for last month” and it returns with a summary of the highest and lowest number of page views of a particular month.

Another way of learning how your brand’s website traffic performs compared to competitors simply by asking “the top 5 travel brands in last month” as shown below.

But what sets Gen AI apart from other analytics tools? With a sleek, intuitive interface, Gen AI makes it easy to structure and visualize your data on a customized dashboard with minimal effort. And with our team’s capability to plug Gen AI features onto your  dashboards built with Looker or Power BI, you can get invaluable insights into the business’s website and campaign performance.

Stay tuned for our soon to launch Gen AI workshop to help marketers seamlessly apply AI tools from strategies planning to business optimization, to help you reduce costs and stay competitive. 

Get in touch with our team to save you a spot for the Gen AI workshop.