Unleashing the Power of Advanced SMS Marketing with Unrivaled Precision and Segment Targeting

Aug 29, 2023

Are you constantly seeking innovative ways to engage your target audience effectively? Short Message Service (SMS) marketing still stands the test of time and has long been a reliable medium for most businesses to communicate with their customers. However, today’s SMS marketing sparks advanced targeting features which not many might know. Let’s delve into the stark differences between the traditional and advanced SMS marketing, shedding light on the game-changing features that can take your marketing campaigns to new heights.

Limited Targeting with Traditional SMS Marketing

Traditional SMS marketing can target mobile users by:

  • Gender

  • Age range

  • User Location

  • ARPU (Average Revenue Per User)

When using traditional SMS marketing, marketers often face several limitations. Typically, these services allow you to send messages to a list of contacts, but lack precise targeting capabilities. That means SMS campaigns are confined to generic mass messaging. As a result, the impact and relevance of your message may be diluted, leading to lower engagement rates and missed opportunities to connect with your desired audience effectively.

Unlock the Potential of Advanced SMS/MMS Marketing

Compare with traditional SMS marketing, advanced SMS/MMS marketing can target smartphone users based on:

  • Device Type/ Operating System/ Brand

  • App Engagement

  • Cross App Usage

  • Tourists

  • Language

  • Home/ Work

  • Audience Segment (See below for reference)

As targeting has advanced, today’s SMS/MMS marketing empowers marketers by enabling data-driven targeting based on specific devices, user’s app usage and engagement, unparalleled precision in location to ensure compatibility and a seamless user experience. With this level of targeting, personalized messages will reach the right audience, increasing the likelihood of engagement and conversion. Here's what sets it apart:

1. Enabling Device-Based Targeting

Advanced SMS marketing goes beyond targeting just smartphone users. It allows you to segment your audience based on specific devices, whether they use iOS or Android. This actually has a great impact on the ROI of the campaign and whether you are targeting potential audiences. Without pre-analysis of your audience, you wouldn’t have an idea of the actual device usage of your target audience and hence settling up with a larger advertising budget than you could have saved for later.

2. Targeting Audience Segments Based on App Usage

With advanced SMS marketing, you can tap into the data of the user's app usage and take personalisation to the next level. By analyzing users' app preferences, behaviors, and interests, you can target users based on the apps they frequently engage with and so tailor messages to match their specific needs. This level of personalization leads to higher engagement and conversion rates, thus driving higher customer satisfaction.

3. Precise Location Targeting and Real Smartphone Users

Gone are the days of casting a wide net and hoping for attracting potential customers. With the rise of cutting-edge 5G technology and the real-name registration for mobile SIM cards in Hong Kong earlier this year, ensuring that your messages are seen by genuine individuals and not automated bots. Moreover, advanced SMS marketing can precisely target users within a few hundred meters of a specific location in Hong Kong versus more than 1 kilometers in the old days. This hyper-local targeting increases the possibilities of reaching your target audience at the right time and place, driving foot traffic and maximizing conversions.

Say goodbye to generic mass messaging and hello to precise, data-driven targeting. By leveraging advanced targeting based on device, app usage and unrivaled precision in location reaching real smartphone users, we can help you create impactful campaigns that connect with your audience and achieve outstanding results.

The future of SMS marketing is gearing up to be more personalized. Contact us to learn how Hotmob’s advanced SMS marketing can elevate your campaigns to new heights.