CLIENT

A Hong Kong commercial bank

CAMPAIGN BRIEF

A listed Hong Kong commercial bank launched a credit card marketing campaign to frequent online shoppers.

OBJECTIVES

• Requested a campaign to reach frequent online shoppers and showcase their credit card offering

• Reach the banks ‘own’ customer base and incentivise and increase online purchase usage

CAMPAIGN STRATEGY

A current customer audience base was created by matching open exchange location data to a public list of the banks branches.

Secondly, to create an audience base of frequent online shoppers and credit card users by identifying visitors to popular Hong Kong e-commerce sites. By overlaying these two audience segments produced the actionable audiences that met the campaign requirements.

CAMPAIGN SUCCESS

An audience base of 460,000 is created and the credit card campaign generated a click through rate of 4.37% running under Hotmob First View Interstitial Video Network, a lift of 350% comparing to without custom audience targeting.

Inquiry: [email protected]