Try Attention-grabbing Gallery Ads on Movie6! | Blog

Feb 27, 2024

Gong Hei Fat Choi (恭喜發財) and may you live loong (龍) and prosper!

In 2024 Chinese New Year of the Dragon, we’re thrilled to share with you this new, attention-grabbing Gallery AD format that captivates the audience's attention to brands with its dynamic visuals and strategic placement on the Hong Kong Movie6 app.

Introducing Gallery AD: Captivating Audiences on Hong Kong Movie6

Gallery AD Format

Showcase: Asahi Super Dry Beer - CNY Limited Edition

AD Name: Gallery AD
AD Type: Image or Animation (.mp4)
AD Position: It occupies 3 consecutive boxes in a row and is located in the second row of the Movie6 app's (iOS, Android) movie listing page.
Percentage of Brand's Impression: 100% SOV

Description:

The Gallery AD format is a visually striking way to showcase your brand. It occupies a prime spot on the app, ensuring 100% Share of Voice (SOV) and dominance.
With eye-catching visuals and dynamic movement, it's perfect for grabbing the audience’s attention as shown in the above example showcasing Asahi Super Dry Beer's CNY Limited Edition packaging design. This AD format allows brands to celebrate special occasions and promotions effectively.

Alternative Creative AD Formats on Hong Kong Movie6

1. Animated Motion AD + Seating Plan Icon

Showcase: PayMe 2024 CNY

AD Name: Animated Motion AD & Seating Plan Icon
AD Type: Image and Animation (.mp4)
AD Position: It appears on the right-hand side of the promoting movie page within the Movie6 app (iOS, Android).
Percentage of Brand's Impression: 100% SOV

Description:

The Animated Motion AD occupies approximately one-third of the screen width, running for a maximum of 7 seconds. It's a powerful branding tool to engage audiences during movie browsing.
Additionally, the branded Seating Plan Icon dynamically displays the brand’s icon whenever a seat is sold to reinforce brand visibility and association.

2. Native AD

Showcase: Universal Music - Eason Chan Single Campaign

AD Name: Native AD
AD Type: Image or Animation (.mp4)
AD Position: It appears as the sixth listing item on the Movie6 app's (iOS, Android) movie listing page.
Percentage of Brand's Impression: 100% SOV

Description:

The Native AD seamlessly integrates into the app's content, ensuring maximum visibility. It's positioned strategically within the movie listing page, allowing brands to reach their audience effectively. Whether it's an image or a short animation, this format guarantees undivided attention from audiences.

Grab Attention to Your Brand with Gallery AD

By leveraging these captivating and creative ad formats, especially the eye-catching Gallery AD, brands can use these branding tools to make a memorable impact on the Hong Kong Movie6 app. Whether it's celebrating special occasions, highlighting any promotional products or services, or simply improving brand awareness, these formats offer diverse ways to engage audiences.