July 29, 2024
“How to outpace your competitors with location insights?”
Realizing your competitive edge is essential, however not without gaining a deeper understanding of yourself and your rivals. By means of having the ability to interpret the competitive environment to empower a business with location insights to make informed decisions and outpace the competition!
As one can apply the strategic principles in The Art of War by Sun Tzu (孫子兵法) — “If you know the enemy and yourself, you need not fear the result of a hundred battles.”
Empowering Business Decisions with Location Insights
Speaking of which, Hotmob’s Competitor Landscape Report offers a beacon of clarity to business leaders amidst the fog of uncertainty. Our unique approach combines meticulous analysis of diverse data sources from digital footprints on websites and social media, telecom data, and the rich tapestry of the Greater Bay Area (GBA). Adding on to Hotmob’s proprietary data repository that transforms raw information into actionable intelligence.
Hotmob’s Competitor Landscape Report is put together by,
- Benchmarking one’s business against industry standards or key competitors to highlight performance gaps and opportunities.
- Identifying and projecting relevant trends to business’s advantages to help decision makers anticipate market changes.
- Supported decision-making with strategic advice and actionable recommendations based on the analysis.
Location Insights in Reports
Traffic and location are probably some of the most preferable and highly demanded insights by businesses operating in retailing and hospitality industries.
Whilst Hotmob's expertise in location analytics empowers businesses with actionable insights by demystifying GPS data, it also gives them an edge over competitions with a comprehensive analysis of the competitive environment. This included the analysis of visitor behavior through offline traffic, the frequency and duration of the visits, and if any routine behaviors or preferred locations.
Case Examples: Location Insights for Shopping Malls
2024 ACGHK
A good example of using GPS data is during the 2024 Animation-Comic-Game Hong Kong (ACGHK) at the Hong Kong Convention and Exhibition Centre (HKCEC) between 26 and 30 July, 2024.
During the event, Hotmob discovered that over 20% of the visitors who were identified as “young enthusiasts” and went to “Mall A" also happened to visit the ACGHK event or appeared within the HKCEC location. This signifies “Mall A” potentially attracting youngsters who are interested in “Game & Anime”, hence offers valuable insights for events and marketing planning.
Overseas Visitors Arrivals
By leveraging GPS location data, Hotmob was able to capture overseas visitors and generate insights based on their preferences on travel destinations, such as how long the visitor stays for and where the visitor always travels to.
For example, it is identified that a proportion of visitors from “Mall A” who travel to Thailand frequently and a number of visitors from “Mall B” always travel to mainland China.
Get More Values Out of Data
Besides the Competitor Landscape Report, Hotmob empowers business decisions through other insight reports on Greater Bay Area (GBA) Research, Campaign Performance, and more.
Unlock the power of data to help you make data-driven decisions and outpace the competition!
- Event Planning: Tailor event recommendations based on data
- Personalized Marketing: Align themes with trends and hot search topics
- App/Web Features: Define features based on demographics and user behavior
- Competitor Understanding: Know what your rivals are playing in the game
Get in touch and discuss your needs with our team today.