May 28, 2025
Campaign Showcase #1:
Saint Honore’s Chilled Sandwich & Giveaway Generate Buzz Over Social Media
In a bid to capture consumer attention and help conquer the rising temperature this summer, Saint Honore brings refreshing relief to the city with their brand-new — “Chilled Sandwich & Drink Giveaway” campaign. This initiative not only introduced their latest chilled sandwich to the Hong Kong market but also strategically positioned the brand within the growing grab-and-go chilled food segment.
What’s the Deal?
To spark consumer interest and get people talking about the campaign, and ultimately, make this sandwich the go-to summer snack or light-meal, Saint Honore employed a two-fold marketing strategy to ensure widespread exposure and strong consumer engagement to create brand awareness around their latest chilled sandwich launch.
How They Spread the Word?
1. Influencer-Driven Social Media Seeding
Saint Honore teamed up with foodie micro-influencers and lifestyle creators on social media platforms — Instagram & Threads to spearhead conversations around the “Chilled Sandwich for Summer” trend.
- Micro-influencers shared their reviews, foodie shots, and fun ways to enjoy the sandwich, making it feel like a must-try summer essential.
- Threads discussions kept engagement going, pulling in food lovers and casual snackers alike.
2. Retargeting Advertising via Hotmob Programmatic Channels
To complement the influencer campaign, banner advertisements were strategically placed across Hong Kong’s popular online media platforms.
- Ensuring broad market reach on popular discussion sites such as Sky Post (晴 報), OpenRice (開飯喇﹗), Timable, Hong Kong Toolbar and APP 1933 - KMB．LWB.
- Contextual placements, reinforcing brand messages across relevant consumer touch points. This omnichannel execution enhanced brand visibility and reinforced the giveaway offer among highly engaged audiences.
The Results? A Huge Win!
The campaign yielded significant engagement and visibility, with measurable success:
- Robust social media traction driven by organic influencer advocacy on Instagram and Threads.
- Widespread exposure across high-traffic Hong Kong online media platforms, ensuring sustained brand recall.
- Increased store visits, with customers actively redeeming the giveaway and exploring additional product offerings.
Wrapping It Up!
Saint Honore’s “Chilled Sandwich & Drink Giveaway” campaign successfully exemplifies a best-in-class digital marketing approach, leveraging micro-influencer engagement and programmatic’s targeted digital outreach to turn a simple giveaway into a chilled conversation.
By tapping into influencers and running high-visibility ads, they not only got people talking, but also drove traffic to stores — proving once again that when it comes to marketing, a data-driven, social-centric approach will be best positioned.
Campaign Showcase #2:
A Heartwarming Tribute to the Moms: Celebrate with Pizza Hut’s PINK Cheese Pizza Heart Combo
In celebration of Mother’s Day, Pizza Hut Hong Kong has introduced a dazzling new taste of joy that blends culinary creativity with irresistible cheese delight. With a limited-time offer, this “The PINK Cheese Pizza Heart Combo" added up to a visually stunning, delectable treat designed to delight moms and families alike.
Objectives
In order to drive excitement and engagement on social media, Pizza Hut Hong Kong enlisted popular KOL and YouTuber Manson ([email protected]), who resonates strongly with local audiences.
Marketing Strategies
Through an engaging Instagram video, Manson presents the PINK Cheese Pizza Heart Combo in a way that is entertaining and appetizing, triggering viewers’ desire to place an order.
Social media boosting was leveraged to amplify visibility, ensuring that this limited-time Mother’s Day special reaches a broad audience. With visually appealing promotions and influencer-driven content, Pizza Hut successfully captures attention and fuels interest.
Outstanding Results
The Social Media Engagement campaign has generated over 5,000+ social engagements, proving the powerful impact of influencer marketing and visually compelling food concepts.
The PINK Cheese Pizza Heart Combo has not only sparked excitement but also reinforced Pizza Hut’s position as a creative leader in the food industry.
Interested to learn more on how to increase social media engagement?
Talk to our team about your next media plans.