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Background / Objective:

To express their gratitude for customers’ vast support, Uniqlo Hong Kong and Macau has launched Thankful Festival – “Kansa-sai” this year, offering generous discounts for various items in mid-November. The must-have winter items from Seamless Down to HeatTech are “on board” for your Christmas stockings!

Execution:

Diversified ad formats catalyse all-round promotion for the campaign, resonating with Uniqlo’s brand image that has been permeating through the public for years – diversity. Priority Event, Event of the Day, Section Banner, Banner and Facebook Feed are utilised to comprehensively promote the coming of Thankful Festival, in view of attracting more current or potential customers. Clicking into the ads, the audience is shown an advertorial in Timable website introducing the details of the festival featured with new-coming recommended items. Also, Timable, a lifestyle platform sharing events people may be excited about, pretty helps bolster the event’s publicity among the community.

Ad Format:

Priority Event, Event of the Day, Section Banner, Facebook Feed, Banner

Campaign Period:

11 – 17 Nov, 2016

Portals:

Timable (iPhone, Android, WAP & Website)

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