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Background / Objective:

One of the latest Hotmob Japan HTML5 campaign driven by TOHO Cinema and convenience store 7-11, who join together to promote movie ticket sale through Eigaland, Japan local movie guide app.

Execution:

The HTML5 campaign intended to engage movie-goers with a mini game of catching popcorns by sliding left or right on the game screen. Players can get discount movie vouchers plus a small popcorn as incentives, with a call-to-action button at the end for audience to check out more promotion information in details.

Ad Format:

HTML5 Pop up

Campaign Period:

Nov 2015

Portals:

Eigaland (iPhone, Android)

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