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Background / Objective:

Starbucks red cup is back this Christmas! This year a number of versions featuring creative designed by customers all around the world. Starbucks fans are prompted to get their Christmas Blend in one of these festive red cup to celebrate and enjoy with their friends and families.

Execution:

In attempt to highlight Starbuck’s Christmas Blend of coffee, an interactive ad format is adopted with drag and drop HTML5 element. Audience is invited to pick their favourite red cup design from the three options and asked to play around with it by dragging it to the Christmas Blend. It then followed by introducing the new Christmas Blend of coffee available in stores.

Ad Format:

HTML Pop Up

Campaign Period:

11 – 20 Nov, 2016

Portals:

Hong Kong Toolbar (iPhone, Android), Headline (iPhone, Android), UA Cinema (iPhone, Android)

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