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Background / Objective:

Samsung made a Batman-inspired smartphone called the Galaxy S7 Edge Injustice Edition.  The device is commemorating the third anniversary of Injustice: Gods Among Us in partnership with Warner Bros.  This limited edition is packed with a Samsung Gear VR headset, a real gold-plated Batarang and a rubber phone case modeled after Batman’s armor.  This campaign is obviously targeted at superhero and game’s fans.

Execution:

The campaign adopted Instant Video Pop Up ad format to present the demo video of unboxing the limited edition package and showcase the features that offer the best mobile gaming experience for users.  The ad is strategically planned to deliver in Hong Kong Movie and UA Cinema mobile platforms due to the large movie-goers community.

Ad Format:

Instant Video Pop Up

Campaign Period:

June 13 – 19, 2016

Portals:

Hong Kong Movie (iPhone, Android), UA Cinema (iPhone, Android)

Credits:
Client: Samsung Electronic
Media Planning: Starcom

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