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pp_little_prince

Background / Objective:

Pacific Place ride on the new animated movie, The Little Prince to celebrate this Christmas by taking audience to the wonder-filled world of The Little Prince. The interactive campaign aims to drive foot traffic to the shopping mall and raises awareness for the visually impaired.

Execution:

The HTML5 campaign drew audience attention by simulating the notion of “see through a child’s eyes” and engaged them by scratching the star filled sky to reveal the magical moment between The Little Prince and the innocent child.

Ad Format:

HTML5 Pop up

Campaign Period:

30 Nov – 6 Dec, 2015

Portals:

Hong Kong Movie (iPhone, Android)

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