Background / Objective:
Pacific Place ride on the new animated movie, The Little Prince to celebrate this Christmas by taking audience to the wonder-filled world of The Little Prince. The interactive campaign aims to drive foot traffic to the shopping mall and raises awareness for the visually impaired.
The HTML5 campaign drew audience attention by simulating the notion of “see through a child’s eyes” and engaged them by scratching the star filled sky to reveal the magical moment between The Little Prince and the innocent child.
HTML5 Pop up
Hong Kong Movie (iPhone, Android)