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monica_vinader

Background / Objective:

British luxury jewellery brand Monica Vinader ride on the Chinese New Year to promote its brand new boutique  at the Harbour City and launch a CNY lucky draw to drive in store traffic.

Execution:

SMS and MMS with location base, one of the most direct and effective mobile advertising options, are particularly chosen by high-end brands to drive both local and inbound traffic nearby Tsim Sha Tsui, Harbour City and Canton Road areas.

Ad Format:

SMS, MMS

Campaign Period:

Jan 29-31, 2016

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