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Maxim 2016 mooncake campaign
Background / Objective:

Maxim’s promoted its festive mooncakes this year via Pop-up store aiming to attract the general public to participate in special hand-made soap class plus other promotional activities, while offering sale of mooncake set coupons on site.

Execution:

The creative is specially designed to promote the Pop-up store through Maxim’s Festive Products Facebook Fan Page.  Based on the key visual, neon animations are added to highlight the attributes of Mid-Autumn festival together with special lightings and call-for-action message formed as an invitation to the general public to participate the special activities at the Pop-up store.

Ad Format:

Facebook Feed

Campaign Period:

August 13, 2016

Portals:

Maxim’s Festive Facebook Page

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