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Background / Objective:

Kingsman comes back! In this sequel “Kingsman: The Golden Circle,” the heroes are confronted with new challenges, and start their journey again. This adventure doles out numerous hyper-stylised actions, booming humour and sharp threads, engendering a fascinating film as exciting as its predecessor!

Execution:

In a bid to display the movie’s visual excitement, an interactive ad format, HTML5 Video Pop Up is utilised to grasp users’ attention in this campaign. Once users enter Eigaland iOS or Android platforms, the ad crops up as a video. It shows Gary “Eggsy” Unwin, the main character starred by Taron Egerton, is shooting a rocket-propelled grenade launcher to bomb his enemies. This perfectly resonates Kingsman movie series’ high box office earnings, as well as popularity!

Ad Format

HTML Pop Up

Campaign Period:

4 – 12 Jan, 2018

Portals:

Eigaland 映画ランド (iPhone, Android)

 

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