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Background / Objective:

Heinekin is to rolled out its first ever tram bar in Hong Kong featuring the iconic Heineken red star at the tram front and the shocking green illuminated body with visuals of the new packaging.  The branded tram bar will be running in between high traffic hot spots in Hong Kong Island aiming to grab millions of attentions and invite participants to enjoy complimentary Heineken beers in the brand new THE CITY EDITION packaging, along with playing interactive game, glowing sticks and photo props on board.

Execution:

The branded tram bar is highlighted in a Click to Video Pop Up Ad via Hong Kong Movie Android platform together with a Facebook Feed via Timable promoting the event which will be happening in the end of July till mid August.

Ad Format:

Facebook Feed, Click to Video Pop Up on Android

Campaign Period:

July 11 – 17, 2016

Portals:

Timable Facebook, Hong Kong Movie (Android)

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