HSBC rolled out a new video campaign educating young adults in a humorous way on how to build personal wealth through various HSBC gadgets! The campaign targets at career starters who wish to build wealth and young couples who aims at buying their first home.
These two sets of video were featured on Hong Kong Movie homepage at a prominent placement ⎯ Advertorial. The platform enabling advertisers to reach over 740,000 monthly unique active users* across iPhone, Android and mobile web. Over 70% of Hong Kong Movie users* are young adults age between 20 to 40 hence enabling advertisers to reach its target customers.
* Source from Hotmob data analytics on July 2018 and Hong Kong Movie audience insight report
Hong Kong Movie (iPhone, Android)