Background / Objective:
Have you found your favourite cinema seat and Mandatory Provident Fund(MPF) consultant? Standard Chartered Hong Kong partnered with Manulife, one of the best MPF Scheme experts offering quality and prestige planning service.
The campaign was delivered in interstitial format launched in Hong Kong Movie platforms. It’s for sure an interesting move to craft the creative into a seating plan of cinema, bedecked with a mocking jingle – “Why would you rather spend your time picking favourite cinema seats than consult MPF planning?” The metaphor created a sense of humour and decorated the ordinary format with vigour.
Hong Kong Movie (iPhone, Android)