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Background / Objective:

Canon tap into summer holiday promoting the new PIXMA printer with special gifts to attract the mothers and their kids.

Execution:

With the debut of first Interscroller ad, the creative is strategically placed in one of the kids & parenting platforms, Parenting Headline 親子頭條.  The Interscroller offers a friendly user experience as the ad reveal itself underneath the key contents and less disturbing to users.

Ad Format:

Interscroller

Campaign Period:

July 15 – 28, 2016

Portals:

Pop Up Network

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