Background / Objective:
Canon tap into summer holiday promoting the new PIXMA printer with special gifts to attract the mothers and their kids.
With the debut of first Interscroller ad, the creative is strategically placed in one of the kids & parenting platforms, Parenting Headline 親子頭條. The Interscroller offers a friendly user experience as the ad reveal itself underneath the key contents and less disturbing to users.
July 15 – 28, 2016
Pop Up Network