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Background / Objective:

Arome, Hong Kongs Japan-inspired bakery chain, lauched two new flavours of mooncakes this season.  The assorted mooncakes consist of duo flavoured outer layer and mochi filling.  For those who have dilemma of choosing sweet potato or red bean, this would certainly give them a piece of mind.

Execution:

The campaign utilized HTML5 to conduct voting as a way to engage users and finding out which flavour people love most.

Ad Format:

HTML5 Pop Up

Campaign Period:

August 22 – 28, 2016

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