What's New

June 26, 2009

Tourism Queensland grows digital offering

Having witnessed a heavy use of website visits from smartphones during the ‘Best Job in the World’ campaign, Tourism Queensland’s newest digital strategy now allows Queensland’s visitors to use their smartphones to access maps overlayed with accommodation and nearby tourist attractions.

“Tourism Queensland is the first state tourism organisation to develop an iPhone application that can provide detailed maps and tourism product information,” Queensland’s Tourism Minister Peter Lawlo, said.

“Of course this is also great news for participating Queensland tourism operators helping to drive business to products and supporting the more than 200,000 Queensland jobs reliant on the tourism industry.”

There are more than 16 million iPhone users globally, with more than 1 billion applications that have been downloaded from the Apple store, allowing the Queensland tourism industry to tap into a unique and growing holiday market.

“During the application period for the Best Job in the World, the dedicated campaign website www.islandreefjob.com registered over 143,000 visits from smartphones, of which more than 86 percent were from iPhones,” Lawlor said.

Lawlor said Tourism Queensland had entered an unprecedented technological phase, engaging in modern digital technology such as YouTube, iTunes, Facebook, Twitter and more recently this iPhone application.

“Digital marketing uses internet technology to promote Queensland’s tourism products and destinations, both domestically and internationally and makes our content more accessible. We’re reaching both today and tomorrow’s visitors to Queensland through these new, popular technological platforms.”