Hong Kong Broadband Network Limited (HKBN) named Hotmob to take charge of the mobile advertising strategy of its newly acquired Wi-Fi service network, Y5ZONE covering over hundred major locations in Hong Kong.
While commuters are the suspects who spend all their time with their heads down tapping away at their phones, more than 30% of Hong Kongers stick to their devices while they’re doing their business in the washroom, a mobile apps usage behavioural report by Hotmob and Nielsen found.
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