At the end of March 2013, Android controlled 51.4% of the Chinese smartphone market. Second and third place was taken by Symbian and iOS, whose market share is 23% and 19.9% respectively.
‘Apart from ORBIS Moonwalkers outdoor campaign, the Pointcast Positioning Technology is also used for indoor-location based unit and even the large and multi-level building such as shopping malls. It ensures a more flexible and accurate location-based solution for brand advertisers to reach their target audience effectively.” Mr Johnny Wong said.
“It is an honor for ORBIS as one of the partners to receive the Award. We are truly grateful for the support of Hotmob and Senstation. This application encourages participants to connect with facebook. Everyone becomes a real time reporter to record excitement of the walk and shares the happy night with his/her friends in social media. This is a strong viral effect so more people could have a glimpse and may join the walk next year.” Ms Mary Lau, Director of Development of ORBIS Hong Kong.
“The launch of the iPhone APP 4.0 is not only a good news to over 1 million users of OpenRice Hong Kong, it is also a great excitement to brand advertisers who look for high reach of target audience on OpenRice Hong Kong mobile platform. We believe the new app will engage a huge amount of updates and further increase daily impressions in a short time, which makes it become one of the leading affiliate publishers in Hotmob mobile advertising network continuously.” Mr Johnny Wong, CEO of Hotmob.
Native ads registered an 18% higher lift for purchase intent, and 9% higher lift for brand affinity, than banner ads. Consumers looked at in-feed native ad placements 25% more than banner ad units. 32% of respondents said a native ad “is an ad I would share with a friend or family member” versus just 19% for banner ads.
“To celebrate our anniversary, we do not only provide guests an exciting screening of Iron Man 3, but also give them a memorable and interactive mobile experience never before. Thanks so much to our VIP guests again for joining us and sharing this important stage with joyfulness and excitement!” Hotmob CEO, Johnny Wong said.
Hong Kong – Mobile has taken up only 0.15% of Hong Kong’s advertising spend in the first quarter of 2012 despite the buzz, admango’s latest report found. Mobile came last among other media platforms in its share of ad spend, lagging behind radio (3.5%) and interactive (6.7%).
Nielsen’s study found that 70 percent of brand marketers will increase their usage of social media in 2013. About 69 percent also said they would use more mobile advertising this year, while an additional 64 percent said they would be increasing their usage of video advertising.
Initiated and sponsored by Hotmob, “ORBIS Moonwalkers” mobile app has won Hong Kong ICT Awards 2013 in appreciation of its outstanding accomplishment in mobile technology development. The achievement includes Hong Kong ICT Awards 2013 – The Best Mobile Apps Grand Awards, The Best Mobile Apps (Mobile Marketing) Gold Award, and The Best Mobile Apps (Mobile Marketing): Special Mention – Location-based Service Application.
More than 500 million NFC-ready mobile phones will enter the market in 2014, giving major widespread accessibility to near Field Communications Technology. According to ABI Research, the jump to 500 million NFC devices nearly doubles the estimated 285 million NFC phones shipping in 2013.
Hotmob becomes the first mobile advertising professional to be awarded for its tireless work in developing the first and greatest mobile advertising network in Hong Kong and the Greater China. The trophy was presented to Mr Johnny Wong and Mr Keith Chow, CEO and COO of Hotmob Limited, at Tamarind Restaurant at Wan Chai by Group Managing Editor and Publisher Glenn Rogers on Mar 28, 2013.
Samsung’s newest flagship smartphone – the Galaxy S4 – will be formally unveiled, along with its rumored 5-inch screen, quad-core chip, 13MP camera, eye-scroll technology, and other industry leading features. As Samsung Electronics looks to deliver a devastating blow to its iPhone rival, mobile advertisers on the Android side of the aisle are looking to do the same.
It’s our pleasure for the 2nd year to deliver speech about mobile marketing in Hong Kong at the Business Leader Forum in the City University of Hong Kong on 4 Mar 2013. Hotmob CEO Johnny Wong was on the stage to share the latest mobile marketing trend in Hong Kong to over 200 audiences ranging from business owners, working professionals, and postgraduates from local, mainland and overseas.
Hong Kong Broadband Network Limited (HKBN) named Hotmob to take charge of the mobile advertising strategy of its newly acquired Wi-Fi service network, Y5ZONE covering over hundred major locations in Hong Kong.
Android and iOS – the world’s top two smartphone operating systems, respectively – combined for 91.1% of all smartphone shipments during the final three months of 2012.
Which smartphone giant is the apple of Japan’s eye? As it turns out, the apple is, indeed, Apple. According to recently published industry data from the tech-savvy nation, Apple sold more handsets (iPhone5) in Japan than any other manufacturer during 2012.
To offer marketers the latest understanding on the mobile apps usage behavior, Hotmob joined hands with Nielsen for the second year to conduct the mobile apps usage behavior survey 2012 with comprehensive information and insightful analysis.
What is a better way to help preparation than participating in the marketing conference comprised of reputed mobile leaders from different industries in the first month of the year? The Mobile Marketing Conference 2013 with the theme “Unleash Your Mobile Marketing Solution” was firstly organized by the Chartered Institute of Marketing (CIM), co-oganized by Green Totmato and Hotmob.
Although the iMessage service has gone dark on occasion, prompting widespread user frustration in short bursts, Apple is routinely praised for its creation of iMessage. Some users even consider iMessage to be one of Apple’s best iOS features to date.
While commuters are the suspects who spend all their time with their heads down tapping away at their phones, more than 30% of Hong Kongers stick to their devices while they’re doing their business in the washroom, a mobile apps usage behavioural report by Hotmob and Nielsen found.
Facebook is delivering the power of voice to its standalone Messenger for iOS and Android apps. Users can now send voice messages up to one minute in length to their friends. So far, the reviews have been very positive toward the new Facebook feature – an important reality for the social network as it becomes an ever bigger force to be reckoned with in mobile.