How can you promote a lucky draw campaign of a FMCG product to the right audience effectively? Mobile advertising is always the best mean for the FMCG brand marketers. Recently FRUTIPS fruit pastille has presented a good demonstration with a mobile ad campaign through Hotmob’s mobile advertising network. User who click the banner ad from OpenRice Hong Kong, Headline Daily and Hong Kong Toolbar iPhone App, will be directed to the lucky draw landing page. Users who have made any purchase of FRUTIPS fruit pastille at or over $15, and submit the personal information through the page will be eligible to win the prize – Samsung Galaxy Note ($5,998).