ESTEE LAUDER is never strange to mobile app consumers with its 10th mobile ad campaign activated through Hotmob’s mobile ad network. The advertising highlight is its new Optimizer Boosting Lotions Series. The campaign has contained the advice from the ESTEE LAUDER Ambassador Lau Man, Asian No.1 Model to promote the strength of product in maintaining optimal water balance to Asian skin. It has also included a tactical promotion for free samples. Users who have followed the ESTEE LAUDER facebook and shared the page to 5 friends will be rewarded with one new Optimizer Boosting Lotion (15ml). This mobile ad campaign is launched through Headline Daily iPhone APP.