To reach female consumers effectively on mobile platform, ESTEE LAUDER has utilized Hotmob’s mobile ad network to advertise its signature product – Advanced Night Repair for the 80s ladies. The campaign contained the sharing of 12 user’s experiences and the advice from the ESTEE LAUDER Ambassador Guo Jing Jing and Jennifer Tse. Users who click on the Pop-up ad with the visual of 24 product’s users will be directed to the landing page, allowing the click to user’s experience sharing and the ESTEE LAUDER Hong Kong facebook fans page.
