Hotmob announced the launch of Video First View Ad Network curating selected premium mobile app and web inventories that comply with brand safety and can achieve viewable impression.
Hotmob CEO Johnny Wong said, “Advertisers continue to demand for more premium video inventory with emphasis on ad position, editorial quality of the platform and viewability. Video First View Ad Network provides brand safe environments where brands’ video ads will only appear on mobile app or web platforms with appropriate content that are highly targeted to quality local smartphone users.”
Video First View’s advanced instant play feature is driven by Hotmob’s proprietary video technology that offers high visibility of a campaign. The ad appears when user opens an app or mobile web page from the Video First View Ad Network, which captures audience’s attention without an explicit action to start the video. The mobile video ad unit achieves 100 percent viewability as it is positioned above the fold and it is visible on mobile screen for at least 3 consecutive seconds, thus adhering to the MRC’s guideline for mobile viewable video ad impression.
Features of Video First View Ad:
- Instant play video
- Audio is to be initiated by viewers
- Viewers may skip the video ad after 3 seconds
- Close option available for video ad in mobile app and web platform
- Video is placed above the fold and adhered to an image below with a clickable landing