As mobile video technology continues to evolve, new ways to connect with audience is available via Hotmob’s Multimedia Creative Solution. Advanced proprietary ad technology and those of the third party are integrated with Hotmob SDK enabling creative and engaging advertising to be delivered not only across Hong Kong’s popular platforms but also at an international level.
Now advertisers can engage audience in their brand story via rich media creatives, transform their experience from passive to interactive, allow audience to change the narrative and be the catalyst for their transition from prospect to advocate.
Hotmob’s Multimedia Creative Solution unleash endless possibilities! Ocean Park 2016 Halloween 360-degree interactive campaign is one of the latest interactive creative based on HTML5 technology. Users are brought into an immersive view of a particular context and through mobile ad technology allowing users to experience and interact with brand contents.
Not only that but the Multimedia Creative Solution can also produce 360-degree video to suit a particular campaign’s marketing purpose. 360-degree video is shifting how viewers consume mobile video content and enabling them to engage in a virtual-reality-like format and dictate the direction the storyline will take.