Hotmob launches a proprietary safety-first demand side platform (DSP). Branded as ALCANZAR, the new safety-first DSP will offer advertisers and media buying agencies with high-quality and transparent advertising ecosystem.
With brand-protection strategy and a hand-picked whitelist in placed, ALCANZAR focus on providing quality inventory, safeguarding brands by applying category filters and content parameters to measure whether a publisher’s content meets the brand’s specific needs.
ALCANZAR DSP is driven by 3 key unique features:
APPLIES PRE-BID AND POST-BID SCREENING FOR BRAND SAFETY
Both pre-bid and post-bid screening are applied in ALCANZAR to increase brand safety controls by allowing advertisers to screen the URL or site section, therefore offering more transparency on where ads are running.
ADDS VALUE WITH SMART BIDDING ALGORITHMS AND PRICE OPTIMIZATION
Ad inventories are purchased in real time with smart bidding algorithms and price optimization through ALCANZAR. That is, only the necessary impressions are purchased at the best possible price point.
ADOPTS CONTEXTUAL RANKING POWERED BY AI TECHNOLOGY
ALCANZAR adopts contextual ranking powered by artificial intelligence technology to analyze millions of ad inventory in apps and websites. Then, it determines the most relevant placement to a brand’s product or service.
ALCANZAR also offers unique targeting features allowing advertisers to set specific targeting audience segment based on the user ID, location, time slot, device, contextual categories and more. Advertisers may also integrated their first-party data into Hotmob’s data management platform (DMP) to execute retargeting campaign and extend audience.
Advertisers and media buyers can access more than 10 billion ad slots each day from multiple inventory sources across major global ad exchanges. The list including Google, YouTube, Smaato, Pinyou, and more. Online display, video and mobile ad inventories can be bought on CPM basis and the ad formats are compliant to IAB and international standards. This helps in maximizing the reach to targeted audience.
For programmatic buying inquiry, please contact our service desk on 3526 0241 or drop us a message at [email protected] now!
ALCANZAR website: www.alcanzarmedia.com