For optimizing audience experience amid the largest local movie community with multi-channels, Hong Kong Movie web have deployed mobile and desktop websites that are officially added into Hotmob’s Ad Network. The rollout of both platforms hugely benefits audience without installing Hong Kong Movie apps, particularly when they are digging into information about movies in… Read More
Premium Native Ad format will be deployed in Timable iOS and Android mobile app platforms, which matches the look and feel of the editorial content to which it’s adjacent.
One might have heard of Google’s micro-moments such as “I-want-to-know” and “I-want-to-buy”. They are touch points across the customer journey that give brands the opportunities to engage with consumers. So why brands should take note of these micro-moments? How to utilize them to learn about consumer’s intent and behaviour? How should brands engage with consumers throughout the… Read More
What is Ad Fraud? Ad fraud occurs when the ads are not seen or when ads are seen by non-human traffic. What does that mean? When ads are not seen, it means ads are not visible to the user but still generated impressions (and sometimes clicks). We use the term “viewability” to describe whether the… Read More
Brand safety is a recurring issue in programmatic advertising and a huge concern in the entire digital advertising industry. As The Times revealed, some of the world’s biggest brands found their ads appearing on and funding websites promoting terrorism, hate content, and extremist views. Programmatic advertising is blamed for many recent brand-safety failures. Current measures… Read More
Orange News is a new media platform established in October 2014. Reaching 350,000+ page view monthly and 190,000+ users pay visit to this platform monthly* for local and international news, including politics, finance, business, culture, comedy, lifestyle and women’s interests. Focusing on providing quality news and bringing to readers the latest information and opinions with rational… Read More