Brand safety on digital platforms has always been a top concern for advertisers and marketers. It has become even more complex than two years ago, as advertising, politics and the public arena converge, which impose brand risk to advertisers.
Hotmob is awarded 2017 Red Herring Top 100 Global! Since winning Red Herring Top 100 Asia in 2014, Hotmob has taken it up a notch in 2017 for being recognised one of the Top 100 Global leading ad-tech companies, the only ad-tech company from Hong Kong competing with hundreds of privately held companies and finalists… Read More
Looking back at the last 6 months, I have made a little observations from all digital businesses in the market. I found there are strategic commonalities coming through for all digital businesses. We are not going to talk about programmatic, social media, e-commerce, branding in silos. This sort of thinking will constrain our approach into silos.
CHRISTMAS!! It’s the time of year to joy and cheer! All marketers would not miss this opportunity using digital campaign to boost sales and send offers to engage customers. During November and early December, Hong Kong consumers are expected to be buzzed up with all kinds of discount offerings and package promotion. For instance, a Hong… Read More
When marketers planning for their marketing campaign, they usually do a separate set for each with tactics that would have experienced on its own. Marketers can in fact leverage the synergy of the two by connecting both online and offline marketing efforts for achieving better results and what we refer to as Darren Hardy’s “The… Read More
It’s October, and Halloween has arrived! In the United States, Halloween’s marketing potential shines every year, particularly for the retail industry, with its spending projected to be near a $10 billion. Of course, Hong Kong’s Halloween atmosphere is not as strong as foreign countries, but we still observe how local marketers can make good use… Read More