hk01 (香港01) officially joins in Hotmob’s Prime Ad Network offering premium digital advertising in Hong Kong. hk01 is an internet company, the core business for the advocacy media, the main communication platform is mobile applications and websites, hk01 made its online debut in January 2016. From now on, hk01 mobile web, iOS and Android… Read More
This article is divided into 2 parts, check back over the next week for part 2. According to a recent research by Harvard Business Review Analytic Services, 50% of surveyed business leaders considered that improving customer experience (CX) is a strategic priority for their businesses. However not all of them perform well in it.… Read More
For optimizing audience experience amid the largest local movie community with multi-channels, Hong Kong Movie web have deployed mobile and desktop websites that are officially added into Hotmob’s Ad Network. The rollout of both platforms hugely benefits audience without installing Hong Kong Movie apps, particularly when they are digging into information about movies in… Read More
Premium Native Ad format will be deployed in Timable iOS and Android mobile app platforms, which matches the look and feel of the editorial content to which it’s adjacent.
One might have heard of Google’s micro-moments such as “I-want-to-know” and “I-want-to-buy”. They are touch points across the customer journey that give brands the opportunities to engage with consumers. So why brands should take note of these micro-moments? How to utilize them to learn about consumer’s intent and behaviour? How should brands engage with consumers throughout the… Read More
What is Ad Fraud? Ad fraud occurs when the ads are not seen or when ads are seen by non-human traffic. What does that mean? When ads are not seen, it means ads are not visible to the user but still generated impressions (and sometimes clicks). We use the term “viewability” to describe whether the… Read More