Publishers in the marketplace monetize on the surge of video content consumption and the numbers are staggering. The growth was fueled by increased network speeds to 4G and broadband, the rise in local video apps and the new offerings by TV broadcasters.
Researches show that over *88% of Hong Kongers watch online video and ^55% of mobile data traffic falls into mobile video. On a macro scale for Southeast Asia that translates to ⁺108 minutes per day, and those numbers are rising.
Those who haven’t grasped the opportunities yet by monetizing with video should do so! As advertisers are expecting to divert more media budget to mobile video ads than on video for other internet-enabled devices. Ad spending on mobile video alone will surpass desktop reaching $18 billion in 2018 according to Zenith’s forecasts. In addition to recent OFCA announcement of 5G mobile service roll out in 2020. This should leave no reasons for delaying publisher’s action.
More good news is, Hotmob latest **SDK 4.4.0 or above are well equipped with notable features upgrades on video:
- Support Native Video Banner
- Overall Enhancement on Video Ad Layout and support video option setting, such as Click-to-Action Button Text, Instant Play, Display Mute Mode
- Third-party Audio Handling
- Video Tracking Logic