WayWay Hong Kong, a long-established local household brand specialized in helping all families to maintain a clean, healthy and delighted home. This July, WayWay launched a campaign on its new packaging through multimedia channels and chose Hotmob’s high-impact Interscroller ad format for its digital online campaign.
The Interscroller ad was created with a video and static banner by Celtra’s AdCreator platform. This revolutionary design combines the power of a high-impact Interstitial with an elegant scroll interaction. The ad format enables brand messages to communicate with mobile users in a subtle and less intrusive way.
WayWay’s value proposition statement “A Clean and Better Living” (潔淨好生活) has always spoken well to consumer’s heart and was highly emphasized in the video within the Interscroller ad format.
15 – 26 July, 2018
Client: WayWay Hong Kong
Video production: Gear Industry
Ad Builder: Celtra AdCreator