In recent Digital Adspend report released by the IAB UK and PwC, a new record is seen on video ad spend with more than US$16.62m (£14m) than on banner. While video advertising is at the spotlight with 46% growth as the most popular ad format in 2017. In the coming year, mobile video consumption is expected to rise by 25% according to Statista’s predictions, with mobile taking the initiative from desktop online engagements.
So, how can we optimise our mobile video strategy to take the lead in such intense competition?
First View Video Network does help.
Rolled out by Hotmob this year, it has been adopted by advertisers to better grasp users’ attention immediately, thanks to its advanced instant play feature. The newly launched video network guarantees prime ad inventories and exquisite video 100 percent viewability as a mobile ad unit visible on the screen for at least 3 consecutive seconds.
Let’s review the below outstanding video campaigns we served!
Canon Hong Kong utilise a theme “Real Power” to spotlight their new EOS M Series’ strength among competitors in the campaign. It delivered an analogy that EOS M Series which perform its superiority as Naito in sharpness, stability, speed and even size over others with Chisa Naito and Shawn Yue. First View Video Network has been adopted to scatter the real power of its newly launched products thanks to its prime ad inventories and high viewability.
The 64th Grand Prix Series in Macao shines round the circuit, as well as Hotmob’s ad inventories. To gain much more exposure, this year the campaign was spread in First View Video Network for premium ad inventories and high viewability. The later one’s instant play feature can not only attract the sight of audience, but it can also ensure 100 percent viewability of the video ad as a mobile ad unit displayed on the screen for at least 3 consecutive seconds to deliver the sense of pace and power towards every user.
Looks tempting isn’t it?
Why need a second thought? Contact our dedicated Hotmob reps now by email [email protected] or fill in the contact form as below to get a quotation for your next campaign.