Background / Objective:
Reckitt Benckiser introduced its new Silk & Fresh technology-based hair removal cream set this summer! New improved hair removal cream comes with a new scent formula, helping all ladies to get ready for showing off their silky legs this summer!
The creative is built around a lady pink theme attaching sparkles animation to enhance the overall impression of the campaign. Together with a clear cut promotional message, it easily captured female audience’s attention.
Pop Up Ad on iPhone, Banner Ad on Android
June 27 – July 3, 2016
Hong Kong Movie (iPhone, Android)