Background / Objective:
Henderson Land promotes its new studio apartments ‘The Zutten’ through Hotmob advertising network by educating audience the new property features.
The campaign highlights the new property features by inviting audience to shake their mobile devices for a broad view of the surroundings, and pin pointing the proximity to MTR station, public facilities and the nearby landmarks.
HTML5 Pop up
Nov 18-29, 2015
Headline (iPhone, Android), SingTao (iPhone)