Background / Objective:
Share the Christmas Cheer in 3 Simple Steps! Download, Create and Share!
With targeting to broaden its membership base and increase its app download rates, Starbucks rides onto this festive season and celebrates 2015 Christmas by inviting fans and the public to create their own MV using Starbucks Hong Kong app. Fans and new members can earn fabulous rewards by sharing their MV with friends.
Fans and new members can learn to make their personalized MV by watching the demo from the mobile video ad, then may either click into the app download link to directly install Starbucks Hong Kong app, or start creating their own MV instantly with the new in-app function. Users may customize their MV by choosing their favourite songs, recording personalized notes to add into the music and generate the final MV. A list of seasonal rewards can be redeemed by sharing the MV with others.
Instant Video Pop up
Dec 7-13, 2015
Hong Kong Toolbar (iPhone, Android)