Background / Objective:
American cosmetic brand REVLON launched its new ‘Revlon Colorstay 2-in-1 Compact Makeup & Concealer’ in Hong Kong market. With a unique product offering, REVLON looked for a creative way to increase brand awareness in its digital marketing campaign.
In order to increase brand awareness and engagement, first thing first, the advertisement must targeted to audience’s tastes. Native advertising such as advertorial would meet the objectives perfectly as the branded content can be blended into the context of existing user experience.
A movie advertorial is designed for Revlon Colorstay 2-in-1 campaign to be shown on popular lifestyle app Hong Kong Movie. The advertorial is built on an entertaining ‘Fight for LOVE‘ movie screening, in which the key actress fight for challenges to look for a love relationship. Key actress used secret weapon to fight for her love one and Revlon Colorstay 2-in-1 product blended into the branded story beautifully.
The native ad advertorial captured a great deal of attention. Also the native ad generated high engagement too with an average 7.8% click-through to website across all platforms as well as thousands of Youtube video hits.
Apr 18 – 24, 2016
Hong Kong Movie (iPhone, Android)