Background / Objective:
Challenge your limits with Nike’s “Unlimited You” campaign! The new digital ad launched a series of short films highlighting both everyday and professional athletes who try to push their limits and reach their maximum potential. This inspirational video sought to encourage all people to break through their perceived limitations. The “Unlimited” idea also brought along its latest products “Unlimited Colourway”, which was inspired by the ideas of bodies in motion.
The series of short films is tied together and highlighted some of the scenes with Nike’s tag line “JUST DO IT” with the aim to deliver a message of unleashing one’s unlimited power. The new digital ad is strategically chosen to be placed in Hong Kong Toolbar with high quality traffic and delivered through
Hotmob’s NEW Instant Video Pop Up format which is available on both iPhone and Android versions. The latest video format enables high quality video to be expanded and played horizontally for a full screen view, as well as user friendly features such as play back and audio mute via video player control.
Instant Video Pop Up
August 6, 2016
Hong Kong Toolbar