Background / Objective:
Nike launched “Better for It” campaign with a more modern format through a branded content series ‘Margot vs. Lily’ featuring two adopted sisters with totally different personality and lifestyle, who both envy each others’ active social life and healthy living.
The key intention of the “Better for It” series is to inspire women to kick out any insecurities and obstacles in lives and to empower themselves through sports and fitness achievements.
The ultimate goal is of course to get women to kick start their own “Better for It” journeys by using Nike products and services, specifically Nike+ Training Club app to build a worldwide community of users.
Nike’s “Better for It” campaign fits perfectly in Hong Kong Movie as the platform targets at lifestyle audience and movie-lovers. The Click to Video Frame Pop Up ad attracted millions of attention and video grabbed thousands of viewers, with credit to a captivating design, video-enabled feature available across both iOS and Android mobile devices, and a large community base with active users.
Click to Video Frame Pop Up
Feb 22 – 28, 2016
Hong Kong Movie (iPhone, Android)