Background / Objective:
Nespresso launched its mobile campaign that embraces a shorten version of the TVC featuring George Clooney in an adventure starting with a conversation with a gorgeous lady over a cup of Nespresso coffee. Besides the debut of TVC in traditional media platforms, “Change Nothing” is integrated into an advertorial via Hong Kong Movie platform by virtue of accessing young audience segment.
In a bid to build brand eminence, “Change Nothing” campaign adopted advertorial format to deliver its video content in a movie trailer on Hong Kong Movie platform. User can experience the full video in detail page and click into Nespresso’s official website as landing page.
The story begins with George Clooney talking with an attractive lady over savouring Nespresso coffee. George’s move irritated a man behind who thought he flirted with his wife. With a surprising twist in the end, a tousled George enjoying his Nespresso coffee at home made audience realise that he wouldn’t change a thing for his coffee mug, echoing with the campaign theme.
28 Nov – 25 Dec, 2016
Hong Kong Movie (iPhone, Android)
Creative: McCann Worldgroup
Agency: Zenith Optimedia